A closer look into life as an apparel designer for Abercrombie mens team!

My work spans across a wide range of product categories, including fleece, woven, accessories, outerwear, graphic tees, and denim. In addition, I was appointed as primary graphic point person for YPB, Abercrombie’s athletic brand, leading visual direction and ensuring brand consistency across all graphic executions.

In these roles I do extensive trend and runway research, customer insight analysis, and collaboration with cross-functional partners all the build an identity season by season that we create .